Strategy insight – it still sometimes surprises me when I meet with clubs up and down the various pyramids of sport / football to hear they have no strategy in place, no real vision, no defining culture or able to answer to the question ‘What does success look like?’.

Using my strategic experience I can provide insight, case-studies and provide an honest and transparent perspective for the entire club strategy and lean on game experts on the sporting side of things where needed. Those who know me know my football and cricketing playing ‘career’ amounted to next to nothing! I know what it takes to create teams (on and off the pitch) to be successful.

We offer a full range of services to review and help set your commercial strategic direction - from a half day review to conducting the deepest of deep dives including market analysis, benchmarking, prospecting, sales training – in short whatever is needed to take your commercial revenues up the leagues.

OK we don’t claim to be the next Wolf of Wall Street but we certainly know how to create sales in sport. We know it starts with hard work, strategic planning, determination and identifying potential Partners that share your club’s vision and ethos. We have been there when it feels like the next sale is months away – we can help set direction strategy wise, manage the sales process, provide bespoke training workshops for the sales team or nurture those wishing to get into sales.

We can work closely with you whether you are looking to invest in a UK based football club or seeking investment for your club. Investment into football has never been more sought after so why not share that glorious win come 5pm on a Saturday afternoon? Full Circle Consultancy can provide you with as much guidance as you need.

We know the market within The EFL, National League and below pyramids very well. I have connections with the vast majority of owners, CEO’s and senior staff of those clubs.

We can help you understand the market value, the club’s potential, illustrate the club’s history beyond just a Wiki search! We can provide case studies and showcase opportunities and risks involved.

We then provide the option for us to help with searching for the right club, the introduction, the negotiations, budgeting, strategy setting, staff recruitment, structure and cultural settings, the contract, the announcement and sharing a glass of something refreshing together!

We have connections to legal and financial advisors who can team up with us to provide that Full-Circle offering as a one-stop shop and we pride ourselves on making things simpler and making them happen.

We have a depth of experience of setting strategy, investing in the right areas in creating a marketable, sellable and attractive proposition for a variety of non-matchday uses.

We can use our expertise to:

Strategy set

Conduct catering tender audits and reviews to benchmark and share best practice

Menu reviews

Advice of venue facility from décor to IT equipment, security to way-finding

Installing functionality to gather guest feedback

Strategies to collect data of attendees and not just that person booking their staff Christmas do!

Recommendations for pouring rights suppliers – making sure what looks a good deal on paper commercially delivers for the entire business.

We have developed an ingrained passion for mar-comms from a very young age, as a milkman’s son (no joke) I was devising marketing plans and literature well before the messaging of being eco-friendly was on trend (and essential).

We have worked in and with (via clients) virtually every industry and sector I can think of. From garden plants to airlines, car manufacturers to plumbers.

Above all else we have a passion for getting the basics of marketing right, the right product / service, the right on-brand message to the right audience – marketing is made complicated in this age but at FCC we take the leg work away and get on with what we do best – building brands, building positive association, building revenues via:

Strategy review & setting

Budget setting / measurement setting and management

Market analysis

Competitor analysis

Crisis Management and the preparation of risks

PR strategies when things go well and things not so well

E-news strategy

Social media content and engagement strategy

Social media targeted spend

Database growth / GDPR compliance

CRM

Sport Partnerships (LINK)

TV / Radio / Podcast advertising

With the new Sky Sports broadcasting deal just around the corner for The EFL and the new National League streaming service I have the experience (and even greater experts from the tech side) who can assist in this rare revenue growth opportunity. We can help with advising on required equipment to create your own station and ‘real TV’ studio feel, your routes to current and new markets and marketing strategies to execute.

We know what good suppliers look like and we know what bad suppliers look like. We can help you with tendering your current agreement, analysing it’s value, challenging contractual breaches. We also are pretty good at setting a retail strategy to help sell more merchandise and clothing, online, instore and globally.

We believe in making things simple – adopting retail practices that are common place away from sport e.g. basket abandonment follow-ups, up-selling etc. We can also help point you in the right direction of sport industry manufacturers and suppliers – we know the good guys and girls that truly go above and beyond and make their offering, your offering, a bespoke offering.

We have completed more of these than we care to remember and know the strain it can take to get this beyond critical exercise done and done right and most importantly well before the dreaded deadline!

Rightly so a critical and essential part of any business especially when working with vulnerable people and children. We have experience and experts at hand who can assist with the completion of league / The FA audits, ensuring standards and requirements are not just met but exceeded.

We don’t take this process lightly for our clients and ensure this is done with huge attention and emphasis as we have done previously at our clubs. We know the importance for all of getting this right and keeping policies and procedures in place that work, that can be adapted and referred to when needed BUT above all else ingrained into the ethos, values and culture of the club and business.